By Kyrus Keenan Wescott
Microsoft Gold Partner Avanade has followed in the footsteps of Microsoft Dynamics to become official sponsors of the Lotus F1 Team.
This follows Microsoft Dynamics sponsorship of the Formula One team unveiled in March of this year. The partnership sees a 3 year deal with Lotus F1 with branding to appear on the E20 car, alongside Microsoft Dynamics, from the Monaco Grand Prix onwards with Avanade professionals at the team’s base to support in the Dynamics implementation.
The partnership is to be showcased as a ‘best in class’ case study, working closely with the team and it’s partners, particularly in the area of Corporate Social Responsibility.
Patrick Louis, CEO Lotus F1 Team said the partnership “stems naturally” from their recent partnership with MS Dynamics and described Avanade as being “a key partner in driving efficiencies and business processes through Lotus F1 Team”.
CEO for Avanade Adam Warby echoed Louis’ words stating that “performance matter both on and off the track” for the Lotus F1 Team. Warby said Avanade is bringing “unmatched expertise and experience in the Microsoft platform to help them outpace the competition and drive growth”.
For more information on this recent partnership click here.
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