Walk into any Dynamics 365 environment in 2025 and you’ll notice a clear shift. Copilots have moved from optional tools to core parts of daily work across finance, operations, and customer-facing teams.
The rise of Generative AI, often shortened to GenAI, is changing how employees complete tasks, analyze information, and make decisions. For leaders, this means understanding how to help teams use these new tools effectively, and how to hire people with the right balance of technical and strategic skills.
What GenAI-first really means
GenAI refers to technology that creates new content, insights, or actions by learning from existing data. Within Dynamics 365 and Business Central, it now supports users directly inside their workflows, offering real-time recommendations and automated actions.
Examples of this are appearing across every department:
- In Finance, copilots can review invoices, detect irregularities, and prepare approvals automatically.
- In Supply Chain, they can highlight delivery risks and suggest alternative routes.
- In Customer Service, they can categorize support requests and recommend replies.
- In Sales, they can summarize meetings, generate proposals, and pull insights from past interactions.
Each of these tools helps employees focus on higher-value work while maintaining consistency and speed. For executives, the challenge is ensuring that teams and data are ready to make the most of these capabilities.
Preparing teams for AI-supported work
The success of a GenAI-enabled workplace depends as much on people as on technology. Copilots are powerful, but they must be understood, governed, and trusted. Leaders who want to integrate AI successfully need to focus on training, data quality, and measurement.
- Training and confidence
Employees should learn how to interpret AI suggestions and validate them before taking action. A basic level of AI literacy and prompt design can help teams use copilots correctly and avoid errors. - Data quality and governance
AI copilots rely entirely on the data they are given. Incomplete or outdated information can create inaccurate results that spread across departments. Data management and governance are now essential responsibilities for every finance or operations leader. - Rethinking performance metrics
Productivity is no longer measured only by hours saved or output volume. Leaders should evaluate improvements in accuracy, decision-making, and customer outcomes when measuring the impact of copilots.
Nigel Frank International helps organizations find and hire Microsoft professionals who combine Dynamics 365 expertise with AI understanding, allowing businesses to deploy copilots safely and effectively.
Supporting your workforce through change
Copilots can make work more engaging by automating repetitive tasks and freeing up time for creative problem-solving. However, some employees may worry about losing control over processes or feel uncertain about AI recommendations.
Leaders can support their teams by:
- Positioning copilots as tools that support people, rather than replace them.
- Setting clear rules for when AI outputs should be reviewed by a person.
- Sharing success stories, such as faster approvals or quicker service responses, to build trust in the technology.
These actions help employees see AI as a practical advantage rather than a threat.
Nigel Frank International connects companies with certified Dynamics 365 specialists who can implement copilots in a way that enhances both efficiency and employee confidence.
Building a team that can lead with AI
A GenAI-powered business needs professionals who understand both technology and human impact. These individuals know how to use AI responsibly while improving the processes it supports.
Roles in highest demand include:
- Dynamics 365 AI solution architects who align copilot capabilities with business goals.
- Data and compliance specialists who maintain data accuracy and ensure safe AI use.
- Business analysts who turn AI insights into actionable plans.
- Change managers who help employees adapt to new workflows.
According to the Nigel Frank Microsoft Careers and Hiring Guide 2025, demand for Microsoft cloud and AI integration skills continues to grow, and many organizations are already competing for this expertise.
Hiring managers who plan ahead will be better positioned to attract professionals who can manage AI adoption effectively.
Redefining productivity with people at the center
In a GenAI-enabled environment, productivity means better results, not just faster processes. Finance teams can spend more time analyzing data. Customer service agents can focus on empathy and problem-solving. Sales teams can walk into meetings with prepared insights and recommendations.
Each of these improvements depends on people who understand how to work alongside AI, not around it.
