This year’s Convergence 2015 EMEA features more than 165 sessions across nine main tracks, as well as fireside chats where you can get up close and personal with some of the smartest minds in the field.

To stay ahead and ensure you maximize your participation, here’s Nigel Frank’s take on a great keynote to attend.

Transformational Change: The view from inside 

Wednesday 2 December Keynote address, 9:30-11:00

This keynote digs deep on digital transformation, hosting a series of on-stage conversations on how technology is used to transform businesses and industries.

Up for discussion is Jumeirah Hotels & Resorts regarded as among the most luxurious and innovative in the world. The keynote centers on how Jumeirah Group uses Microsoft Dynamics CRM to stay connected with their sales and marketing strategy. This allows Jumeirah to streamline customer engagement, by connecting sales channel management, marketing automation and customer loyalty all while providing unique customer insights.

Neil Holloway joined Microsoft in 1990 and is a software industry veteran with more than 25 years’ experience in key leadership roles. Neil was president of Microsoft Europe, Middle East and Africa (EMEA), where he focused on driving customer satisfaction, improving integration across Microsoft business units.

Susan Hauser has over 25 years of customer, vertical technology, sales and management experience, and is currently the Corporate Vice President for the Enterprise and Partner Group at Microsoft. As the functional leader, she leads over 9,000 field sales and corporate resources in 96 countries representing 53% of the enterprise business.

Abdullatif Awadh, is the Director of Customer Relationship Management at Jumeirah Group, where he leads the development and ongoing execution of data PAGE 6 driven customer marketing programs. He is responsible for the development and execution of CRM strategies that drive annual revenue and profitable growth for the company. He oversees Jumeirah Group’s customer engagement process for marketing and leads the company’s customer acquisition, engagement and retention efforts to drive increased lifetime value at a group level. Abdullatif holds an MBA from Murdoch Business School in Australia.

This keynote digs deep on digital transformation, hosting a series of on-stage conversations on how technology is used to transform businesses and industries. Up for discussion is Jumeirah Hotels & Resorts regarded as among the most luxurious and innovative in the world. The keynote centres on how Jumeirah Group uses Microsoft Dynamics CRM to stay connected with their sales and marketing strategy. This allows Jumeirah to streamline customer engagement, by connecting sales channel management, marketing automation and customer loyalty all while providing unique customer insights.

Recommended Dynamics CRM Sessions

When you implement Microsoft Dynamics CRM it becomes integral and a core solution running every part of your business.  Here’s our tip on some interesting Dynamics CRM sessions to attend this year:

Tuesday 1 December 15:30 – 16:30 (RM15EC04)

The future of your CRM investment: Microsoft Dynamics CRM product strategy and roadmap

Presented by:

Jujhar Singh, General Manager of Program Management, Microsoft Corporation. An experienced technology and business leader with deep knowledge of CRM, Business Analytics, Social Media and Web technologies, Jujhar are responsible for the product strategy and direction of the CRM product line. Jujhar has 20+ years’ experience in strategic planning, corporate strategy, product management, new product introduction, and marketing. Dynamics CRM is at the heart of Microsoft, and in this product roadmap session, Jujhar outlines the road ahead for Dynamics CRM, unraveling the momentum surrounding Microsoft Dynamics CRM’s future direction and new enhancements in Dynamics CRM 2016 release.

 

Tuesday 1 December 14:00 – 15:00 (BK15EC01)

Make your customer engagement intelligent with Microsoft Dynamics CRM

Presented by:

Angela Bandlow, Director of Product Marketing, Dynamics CRM Microsoft, Microsoft Corporation, Joseph Sirosh, Corporate Vice President Microsoft Corporation, Param Kahlon, & Paul Hume, Marston’s PLC. In this breakout session you will understand the vision and strategy for intelligent customer engagement using Dynamics CRM. Discover how Marston’s is evolving their approach to customer engagement, and how advanced analytics and CRM will intersect.

Tuesday 1 December 11:30 – 12:30 (BK15ED05)

Winning and retaining customers in financial services

Presented by:

Aidan O’Neil. Executive IT Manager Irish Life, Chad Hamblin & Kevin Hughes.  This breakout session will outline how to sustain profitability through customer retention, and drive growth through customer acquisition, whilst improving productivity. You will hear from Irish Life, a major player in the financial services industry, on how they are using Microsoft Dynamics CRM to improve customer profitability and organizational efficiency, plus see the latest product innovation through examples and demonstrations.

Monday 30 November 17:30 – 18:00 (MT15EC18)

Microsoft Dynamics CRM Online – what’s new?

Presented by:

Luis Camino, Technical Product Marketing Manager, Microsoft. This theatre session will showcase key investments made in productivity, intelligence, and mobility including: trending documents from Office Delve, intelligent product suggestions, machine learning for sentiment analysis in Microsoft Social Engagement, mobile capabilities for tablets and phones, the next generation Cortana integration and more.

Monday 30 November 18:30 – 19:00 (MT15EC12)

Drive fun, results, and CRM adoption with gamification

Presented by:

Adam HollanderAdam is Founder of FantasySalesTeam which was acquired by Microsoft in August 2015. Adam currently works at Microsoft as a Principal PM responsible for integrating FST into Dynamics CRM. In this theatre session, you will explore using maximum sales productivity and forecast accuracy, how to gain maximum sales results. Adam addresses the many challenges faced by sales organizations in adopting Dynamics CRM. How a unique team-based approach like FantasySalesTeam can help organizations run more engaging and higher performing sales contests.