By Nicola Wright
On the hunt for a business software solution?
With so many options to choose from, it can be difficult to know where to start.
When searching for the perfect software vendor for your business, it’s important to let your individual needs inform your final choice, but that said, taking a look at the market’s big hitters can be a good jumping-off point. After all, they must be doing something right to command such a significant market share.
To help you find the best CRM or ERP vendor for your requirements, we’ve created a series of guides comparing some of the market’s leading products.
In this edition, we’re going to look at two closely competing cloud-based platforms; Microsoft Dynamics 365 and NetSuite.
Dynamics 365 and NetSuite have a lot more in common with each other than many of their other competitors. Both systems started out as cloud-first software (though it is also possible to implement Dynamics 365 on-premise), both solutions roll together CRM, ERP, and e-commerce into one interface, and both target small to midsize businesses.
Some businesses, depending on their size and type, may not need both CRM and ERP solutions. We’re going to start by taking a look at these vendors’ CRM offerings, so if you’re only interested in ERP, you can skip ahead.
Both Microsoft Dynamics 365 and NetSuite feature modules that encompass the three central touchstones of CRM; sales, marketing, and customer service.
NetSuite’s CRM offering, marketed as CRM+, was released in 2005, and marked NetSuite’s shift from accounting software to comprehensive business solution provider. At the time, NetSuite heralded the software as the only CRM solution to automate the entire customer lifecycle. CRM technology has advanced at a breakneck pace over the past decade, so does CRM+ still hold up?
Microsoft Dynamics CRM was launched in 2003, and formed the customer relationship management wing of Microsoft’s suite of Dynamics business management programs. In 2011, Dynamics CRM was made available in the cloud, and subsequent versions formed the basis for the intelligent CRM apps that exist within Dynamics 365.
Like many cloud-based service providers, NetSuite split functionality down into modules to give users more flexibility when it comes to building a solution that meets their needs. NetSuite’s CRM+ platform is made up of four modules:
Module | Features include: |
Sales Force Automation | Opportunity management Sales forecasting Quote and order management Incentive compensation management |
Customer Service Management | Case management Customer portal Knowledge management Time tracking |
Marketing Automation | Lead reporting and analysis SEO Landing page and forms Campaign and email management |
Partner Relationship Management | Lead management Joint selling Joint demand generation Knowledge management and sharing |
Like Netsuite, Dynamics 365 breaks down its CRM functions into distinct apps; three in total, with another on the way. This modularity gives users the flexibility to choose only the functionality they require. Each app can be used individually, or as part of the broader suite, with all Dynamics 365 apps, as well as, Office and Outlook, able to share data and synchronize with one another.
Dynamics 365’s CRM service is made up of the following major apps:
Microsoft also offers additional apps including:
Here’s an overview of Dynamics 365’s main CRM features:
Module | Features include: |
Dynamics 365 for Sales | Customer data management Partner Relationship Management Task management Sales performance management Contract management Quote and order management Marketing automation Customer service Knowledge base management Reporting and analytics |
Dynamics 365 for Customer Service | Cross-channel customer case management Knowledge base management Service intelligence Incident routing |
Microsoft Social Engagement | Social media management Social listening Social Selling Assistant Social analysis and insight |
Like its parent company Oracle, NetSuite is not forthcoming about pricing for its CRM solutions, requiring interested businesses to contact NetSuite, or a NetSuite Solution Provider, directly to obtain a quote.
NetSuite’s licensing requires a business to purchase a standard NetSuite license — either Small, Mid-Market, or Enterprise depending on its size — and add in additional modules that met its individual needs. A baseline NetSuite license starts at $999 a month.
Dynamics 365’s CRM modules are available either as standalone apps, or as part of one of two predetermined plans. The Dynamics 365 plan gives users access to both ERP and CRM modules, while the Customer Engagement Plan focuses only on CRM apps.
NetSuite also has an equivalent joint ERP and CRM solution, NetSuite OneWorld, for which pricing begins at around $1,999 per month for a license covering up to three subsidiary companies.
Plan | Price | Modules included |
Dynamics 365 Plan | Full user — $210 /user/month
Additional Users:
|
Finance and Operations Retail Talent Sales Customer Service Project Service Automation Field Service Social Engagement Relationship Sales PowerApps |
Customer Engagement Plan | Full user — $115 /user/month
|
Sales Customer Service Project Service Automation Field Service Social Engagement Relationship Sales <PowerApps |
Standalone Apps | ||
Dynamics 365 for Sales | Full user — $95 /user/month
|
Sales Social Engagement |
Dynamics 365 for Customer Service | Full user — $95 /user/month
|
Customer Service Social Engagement |
Dynamics 365 for Retail | Full user — $175 /user/month
|
Retail only |
The key to an effective roll-out is having an expert on your side. Upload your specifications, and we’ll find the right Dynamics 365 professionals to make your implementation a success.
Both Dynamics 365 and NetSuite ERP are built on the foundations of mature and sophisticated business management programs, making them reliable choices for companies to run their financial and organizational processes.
Launched in 1998 as online accounting software, NetSuite ERP predecessor NetLedger became a popular choice for financial management. The company later acquired several smaller software companies that helped to build out NeetLedger’s functionality, leading to the birth of NetSuite ERP.
The product of 25 years’ experience in ERP, Dynamics 365’s ERP modules draw on antecedent Dynamics software, including NAV, AX, GP, and SL, to cater to businesses of all types and sizes.
NetSuite ERP is delivered via seven individual modules:
Module | Features |
Financial Management | Finance and accounting Billing Revenue recognition Financial planning Financial reporting Global accounting and consolidation Governance, risk and compliance |
Order Management | Pricing and promotions Sales order management Returns management |
Production Management | Product data management
Work order management |
Supply Chain Management | Planning
Execution |
Warehouse and Fulfillment | Inbound logistics
Outbound logistics |
Procurement | Sourcing
Purchasing Order management |
HCM | Core HR functions
Payroll |
Dynamics 365 also splits its ERP functionality into a number of discrete, but interconnected apps. Most core ERP features can be found within Dynamics 365’s largest app, Finance and Operations, with extended functions such as talent management available in additional modules. Currently, three modules make up Dynamics 365’s ERP arm:
Microsoft will add another ERP app to the Dynamics 365 stable in Spring 2018. Closely modeled on Dynamics NAV, the new module will be a complete ERP offering targeting small to medium businesses.
Module | Features include: |
Dynamics 365 for Finance and Operations | Accounting Financial management Budgeting and planning Tax management Manufacturing support Supply chain management Time and expense management Project estimation and management |
Dynamics 365 for Talent | Talent acquisition Candidate portals Onboarding HCM management Performance and development management |
Dynamics 365 for Retail | Unified commerce Omni-channel buying Brand loyalty programs Tailored sales and service Sourcing and merchandising Inventory management Marketing |
Since being acquired by software giant Oracle, NetSuite does not publicly list its license prices. Businesses interested in obtaining a quote must contact NetSuite or a NetSuite Solution Provider directly.
Ultimately the cost will depend on many factors, including the number of users and user types, implementation, and the level of customization required.
As a starting point, businesses often purchase a standard NetSuite license — Small, Mid-Market, or Enterprise level depending on turnover and number of users — and add additional modules as and when required. A basic NetSuite license starts at $999 a month.
Dynamics 365 pricing is more straightforward than NetSuite’s. Dynamics 365’s ERP modules are available via one of two plans, depending on which apps you need. Dynamics 365 for Finance and Operations is not currently available to purchase as a standalone app.
The Dynamics 365 plan gives users access to both ERP and CRM modules, while the Customer Engagement Plan focuses only on CRM apps. NetSuite also has an equivalent joint ERP and CRM solution, NetSuite OneWorld, for which licensing begins at around $1,999 per month for a license covering up to three subsidiary companies.
Plan | Price | Includes |
Dynamics 365 Plan | Full user — $210 Per user/month
Additional Users:
|
Finance and Operations Retail Talent Sales Customer Service Project Service Automation Field Service Social Engagement Relationship Sales PowerApps |
Unified Operations Plan | Full user from $190 Per user/month
Additional Users:
|
Finance and Operations Retail Talent PowerApps |
Standalone Apps | ||
Dynamics 365 for Retail | Full user — $175 /user/month
|
Retail only |
Now you have a general overview of the features and pricing offered by both vendors, let’s take a look at the benefits and drawbacks of each product.
Selecting the right software will come down to the specific needs of your business, and getting into the nitty-gritty of thoroughly assessing a vendor, you’ll need information more tailored to your particular circumstances.
If you think either of these products could be the right fit for you, then it’s time to get in touch with the vendors to ask for a proper business proposal and a personalized quote. Both Dynamics 365 and NetSuite also offer demos and free trials to help you decide whether their product suits your team.
Want to see how Microsoft Dynamics compares to other giants of the business software world? We’ve stacked it up against Hubspot, Oracle, and Salesforce to help you find the perfect match.
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