Lotus F1 Team has announced that they are joining forces with Microsoft for a three-year partnership, with immediate effect. The Microsoft Dynamics logo is to feature prominently on both the Lotus F1 Team cars and the drivers' overalls.
This is an unusually high profile move for Microsoft Dynamics and could demonstrate that Microsoft are driving towards some agressive growth targets for their business solutions division, and are keen to raise awareness of the Dynamics products as part of their growth strategy.
Hal Howard of Microsoft Dynamics said Microsoft were "revved up about working with the Lotus F1 team", who are also a Microsoft Dynamics AX customer and provide Microsoft with the agile and cutting edge profile they want for their Dynamics products.
Lotus F1 CEO, Patrick Louis, said "Lotus F1 Team is extremeley proud to have atttracted Microsoft Dynamics as a business and sponsorship partner".
The partnership will debut at the season-opening Australian Grand Prix, in Melbourne, this Sunday (18th March).
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