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Microsoft set up joint venture with Barnes and Noble

Microsoft set up joint venture with Barnes and Noble

Microsoft have teamed up with Barnes and Noble to challenge Amazon and Apple in the rapidly expanding e-book market.

The move will see a Nook application on the windows 8 platform including Microsoft’s tablet device due later this year and is now likely to take a prime location on the new Windows 8 tile screen.

The Nook currently makes up for about 25% of the e-reader market and with e-books estimated to already account for almost 20% of the market this could be a very shrewd move with huge potential and new areas to explore in the future. 

To find out more about this move click here 

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